If you’re getting a good amount of traffic from your ads but not enough people actually buying or signing up for things (we call these actions “conversions”), this means that you have a low conversion rate and this can directly impact revenues.
We use multiple techniques with years of experience to find out exactly where the problem is and optimise your website and pages to overcome these challenges.
At the keyword level this may mean, like adding more specific keywords and negative keywords to drive only the relevant traffic.
Furthermore, we conduct usability analysis and evaluations to improve navigation, product or content placement at the right place on the website with clear buying or pricing information.
We conduct Navigation optimisation, checkout page optimisation, Split testing (A/B, MVT etc) while keeping a keen eye on data via the analytics tool.