Your E-Commerce site looks great. You have spent a lot of money and time to ensure everything flows properly. Yet, your visitors aren’t adding any products to their cart. You even advertised your store, but it failed badly. So, what is it that you are doing wrong?
Perhaps your visitors are having a tough time navigating your online store because there isn’t a clear call to action. Wondering what is a call to action (CTA)? It’s aspecific instruction designed to get an immediate response from your audience or visitors. Basically, it tells them what to do, what to buy and where they should go.
The most obvious examples of CTA are “Buy Now” and “Shop Now” buttons that you can find on many storefronts. Though there is no definitive answer on which phrase, button, size or style works best for e-commerce stores, it’s essential to keep testing and optimizing your storefront.
Here we have discussed three E-Commerce call to action examples and the reasons why they work so well.
i. Create Urgency
When your potential buyers feel something limits the opportunity, they are more likely to purchase. You have seen it in brick and mortar stores all the time. Particularly, during the special day sales that run for a day or two such as mother’s day, father’s day, or independence sales.
Your E-Commerce store can follow the suit. For example, after including a stock level on your storefront, you can build on the sense of urgency by integrating a call to action that says Shop Now—Limited Stock.
A study conducted by ConversionXL revealed that by adding a sense of urgency to their item, they were able to see a 332% increase in their conversion rate. Now that’s a huge lift for any company.
ii. Keep Your CTA Above the Fold
Above the fold is a term used for the content or information that appears on the top half of the storefront. OneWood always suggest its clients to keep everything above the fold. Because any content that is above the fold will instantly grasp visitors’ attention as soon as they land on the page.
If you do that chances are visitors will continue to click through and navigate through your online store. A lot of e-commerce stores in Pakistan have achieved success by employing this technique on their stores.
iii. Opt for Simple Copy & Buttons
While several E-Commerce stores in Pakistan are already using this technique, it’s a smart move to ensure your CTA appears as a button rather than just text. Even if your button is surrounded by a small border, it’s better than having a simple text link.
There is no dearth of studies which reflect that buttons play a vital role in directing visitors to the checkout process. All you need to do is keep the text simple and sweet as well as within the button. A simple “Shop Now” or “Add to Cart” will do the job for you. Unless you are a marketing firm craving for leads.
Here’s a quick tip. You can develop your button copy according to the market you are selling. For instance, if you are looking to sell something like tea whitener or coffee try to come up with creative content like “Brew it” or “Indulge in Goodness”. And see if works with conversions.